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School: Sessions.edu
Class: Intro to Graphic Design |
Assignment: Large-Scale Project: Cleaning Up The Streets - Healthy Benefits Mouthwash
1. Image: Couple kissing with bottles of mouthwash hidden behind their backs. 2. Copy: “Warning - Kissing can be good for your health.”
2. Image: Female dressed in sexy, flowing, white nightgown is walking towards bed occupied by bare chested male. She is holding a bottle of mouthwash in one hand, and a glass, partially filled with Healthy Benefits, in the other. 2. Copy: “Sexy is a sexy does.”
3. Image: Male and female playing one-on-one basketball. Bottle of mouthwash is handing out of one (or both of their) gym bag(s). 2. Copy: “Shoot the breeze.”
4. Image: Small panel of referee using mouthwash in locker room, set inside a larger image of an irate player
(i.e.: football, hockey, baseball) yelling in referees face. 2. Copy: “Because they’re in your face.”
5. Image: Male checking himself out in bathroom mirror, with bottle on mouthwash on counter. Copy: “Who will you seduce today?” (For an even more humorous
twist, he could be dressed in dated clothing, such as a light blue leisure suit, with slicked hair,
i.e.: Elvis.)
6. Image: Balding, slightly overweight male, dressed like an ancient Greek
(Nero type - with wreath headdress), sitting on a throne with beautiful females, dressed like goddess waiting on him. One of the goddesses is about to serve the mouthwash to him on a tray. 2. Copy: “Cleanliness is next to godliness.”
7. Image: Couple toasting glasses of mouthwash, with bottle on their bathroom counter. 2. Copy: “To your health!” |
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