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Color and Psychology

You are here > Articles, pg. 1  > Color Selection > Color And Psychology

THE PSYCHOLOGICAL IMPACT OF COLOR
I have previously written about how the human eye perceives color. (For the article, click here.) But, I have not discussed the psychological impact of color. I started think about this subject, when I received a specific request for information, which was "How different colors react to the human psyche pertaining to elderly residing in a nursing home." I have expanded the topic to be of interest to all readers. And, I have divided the subject into four parts:

A. General Information About the Psychology of Color and Interiors (Part 1)
B. Interior Design Philosophies & Color Psychology: Feng Shui, and Aura’s, etc. (Part 2)
C. How We Can Help Seniors Though the Use of Color (Part 3)
D. Recommendations for Further Reading (Part 4)

A. BASIC INFORMATION ABOUT THE PSYCHOLOGY OF COLOR AND INTERIORS
The following beliefs are generalizations. They may differ from culture to culture, and from person to person. Yet, based on color studies, they represent the feelings most people associate with different hues. I have added in parenthesis, the rooms in which these colors are often applied.
- Orange promotes feelings of excitement. It makes one feel vibrant, improves appetite, and enhances social interaction. (Kitchen, dining room.)
Continued to Color and Psychology - Part 1 - Page 2
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